PURE GOLD Youth Reset Serum

Pure Gold Youth Reset Serum

Built around bakuchiol, a plant-derived active studied as an alternative to retinol for people whose skin cannot tolerate retinoids. It is paired with squalane and jojoba esters, so the formula is cushioning rather than drying, plus niacinamide and tocopherol.

For anyone who has tried retinol, disliked the peeling and flaking, and given up on that whole category.

Who it suits

Early lines, dullness and skin that reacts badly to retinoids. Suitable for use when retinol is not an option.

How to use

At night on clean skin. Unlike retinol, bakuchiol does not require the same slow introduction, but daily sunscreen remains sensible.

SW1 Doctor Note: Selected by SW1 aesthetic doctors for its concentrated formula and clinical-grade ingredient quality.

Ingredients (INCI)

Aqua (Water), Glycerin, Propanediol, Niacinamide, Squalane, Coco-Caprylate/Caprate, Betaine, Panthenol, Polyglyceryl-6 Stearate, Jojoba Esters, Bakuchiol, Ectoin, Beta-Glucan, Sodium Hyaluronate, Colloidal Gold, Gold (CI 77480), Tocopherol, Hydroxyethylcellulose, Xanthan Gum, Sodium Phytate, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Sodium Hydroxide.

For advanced treatments, book a consultation at SW1 Clinic.