About

“If you obey all the rules, you miss all the fun”
Katharine Hepburn

SW1 Skin was created for the woman who is not afraid to break boundaries. Someone who is clothed in strength and dignity, and laughs without fear of the future. Someone who is not afraid to make herself a priority and break some rules to achieve her dreams. Formulated with unique active ingredients prized for its benefits, this skincare range is targeted for the woman who are results-oriented, far-sighted enough to see value in proactive skincare regimens and not afraid of experimentation. 

 
eleutheromania
(n.) an intense and irresistible desire for freedom

The chái girl is a free spirit unconstrained by societal’s rules and norms. Born to wander, she dances to the songs in her head, speaks with the rhythm of her heart and loves from the depth of her soul. She likes the smell of earth, the touch of waves, the taste of wild berries, the sight of trees, the sound of laughter, and the feeling of being fully alive.

“What are you?”
“To define is to limit”

chái skincare defies definition in the same way; it is derived from a myriad of natural and organic sources in France. In line with its philosophy, the focus is on holistic ingredients born from nature, direct from the earth, untainted by preservation. The aim is for skin to radiate wellness and glow in its true, naked form.