Serums, sorted by what is actually in them
A serum is the most concentrated step in a routine, which makes it the step where the ingredient list matters most. Ours are grouped here by the active doing the work rather than by the promise on the front of the bottle.
For uneven tone and dark marks
PLASMABRIGHT TX-K works on pigment from three directions at once. GLOWGENIC C+T pairs stabilised vitamin C with niacinamide, acetyl glucosamine, licorice root and turmeric. RADIANT-C MD is the single-minded option at a declared 12%.
For lines and texture
RETINOL RENEW carries ceramides and cholesterol to rebuild the barrier while the retinol pushes it. PURE GOLD uses bakuchiol instead, for skin that cannot take retinoids and during pregnancy.
For breakouts and congestion
FLAWLESS leads on mandelic acid, the largest AHA molecule, so it works slowly enough for skin that other acne acids have burned. BHA+AHA SKIN PERFECTOR combines three acids for three different jobs.
Prefer one active, undiluted? See the ampoule range.
